It can cause elevated blood pressure, increased respiratory rates, and enhanced metabolism. It helps to catch attention (ever notice red buttons in movies?), it sets the mood (think Valentine’s Day illustrations), but too much red can affect the audience in an undesirable way. This colour represents power, courage, excitement, energy, love, and hell. Red is a highly visible and noticeable colour it’s intense, eye-catching, and has the ability to focus attention fast. dark blue is elegant, International Klein Blue is modern, fresh and dynamic, while light blue is associated with trust, honesty, and inspiration. Different tones of blue carry different meanings, e.g. Too much blue can be perceived as conservative and adds a melancholic vibe, or it might bore the audience. You need to be careful when choosing the right tone though. Currently, this colour is used frequently to illustrate Blockchain technology topics. It’s also associated with intelligence, stability, and unity. Blueīlue conveys significance, importance, and confidence. It’s tricky! Keep your eyes open and make your decisions wisely. Black also portrays leadership and authority. Dark background colours are suitable when we have subjects like antivirus and security software in mind. A bright background works well with areas like pharmaceuticals, medicine, and education – it makes us feel safe. Basics Light side or dark sideĪ white or light background seems to be a safer choice than a dark one, whereas dark colours are usually associated with professionalism and technology. That's the recipe for creating a perfect colour palette for the project. Try to figure out what they like, and mix it up with cultural code and the specifics of the product. Your client, even if they are not an artist, also has a favourite palette and has personal feelings about it. If you are an illustrator, you probably have your favourite palette, your own preferences followed by aversions. You might like or dislike some combinations, and have a different opinion about single colours. Find the best solution and consider not only cultural code, but also the client’s personal experiences. The client’s niche may be associated with medicine, but at the same time, they may be bored with blue. Your basic red may be darker and more saturated than my basic red. You imagine it with a particular hue and intensity – this is a reflection of your life experience. Remember everyone sees colours in their own unique way. Finally, it helps your images convey the right message. Doing so helps you to understand the potential recipient, and avoid mistakes when picking up the colour palette. It is important to appreciate how the meaning of colours can vary in different cultures and for different potential audiences. Colours are essentially disorganized and non-universal semantic codes. Members of different cultural groups will interpret them in their own – and sometimes even opposite – way. For illustrators and product designers, it is important to know what the challenges are, to enable you to achieve the best results and effectively communicate your message to your audience.Ĭolours have a variety of references in Western culture. Get it wrong, and you might deliver a message that is inconsistent with your intentions. When choosing the colours for your brand, the ones that will represent you, your business, and the message you want to send, it is important to make the right choices. The story doesn’t end with these basic connections and meanings though there is still a lot more to think about. We associate the colour red with danger, green with peace and nature, blue with medicine, and black depicts darkness. Colour itself is just an action and an interaction registered in our minds. It’s a fact that the way we perceive colours, is based on our cultural code, society, knowledge, and the environment we grew up in. It influences advertisements, storytelling, illustrations, and all other aspects of visual communication. Colour is one of the most powerful elements in visual storytelling.
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